Sell Art Online

Saturday, November 6, 2010

More On Tossing

I just read a post on another Blog regarding tossing. There are many views so I think I'll address it again for those that care to read.
If you were the only Avon Representative on the planet I'd say Toss away - then it becomes a numbers thing. However look at it this way, you are in competition with other representatives after the same thing you are - that customer! If I'm out in the front yard and you toss a book - I'll toss it right back at you! Personally I don't care what your reasons are for tossing; as a customer I know that you simply couldn't be bothered to properly place the brochure (which is by the way your storefront) in a bag and place it on the door knob.
You must look at the big picture, doing what's easy is not always what's best. If you're in this for the long haul the money you waste tossing could be spent on other advertising means.
Personally I believe the best way to canvass a neighborhood is door to door. Introduce yourself and your business, after all that's how this whole thing got started right? Ask yourself this: As a customer are you more likely to buy from the representative that tosses or the one that takes the time to actually introduces herself?

Important Considerations

  • Make sure you're not breaking any ordnance's regarding going door to door.
  • For safety reasons (there are lots of nuts out there), don't go along, take hubby or another Representative or an adult family member), DON'T GO ALONE!
  • Pick a safe neighborhood 
  • Pick an appropriate time of day (diner time is annoying - Saturday works best)
  • Don't be long winded - introduce your self - hand them your brochure and GET THEIR PHONE NUMBER - you'll need it to follow up.
This gives you an idea as to how to present your business not just a brochure to a prospective customer, be a little giving of your self and you will see results.

NOTE:
Avon representatives are a dime a dozen, here today and gone tomorrow, many customers have ordered products from another representative and never got the item. New customers assume you'll be no different - it's up to you to be persistent. Go back, and be sure to follow up with a phone call.
Think of it this way, if you only saw one ad for Geiko you'd probably give them little credit - it's because they keeping hammering away at you that many Americans have switched their insurance carrier. Be like Geiko - keep going back. 

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