Success in any business (if you sell Avon you have a business) is dependent on many factors, in this case we'll talk about advertising (marketing) in other words getting the word out there. If you don't let people know that you have a product to sell how will they know. The fact that you are reading this post indicates that marketing works. The bottom line is this - although you may build a business on a shoestring your chances for any real success is extremely limited! There are many different ways to advertise your Avon business we'll discuss a few here.
1 Word of mouth - As you build your business if you're lucky people will call you because your Aunt Martha recommended you. Word of mouth is very important but you still need more.
2 Newspaper - This is the easy way, you spend around a $100.00 for an ad to attract new business or recruits, cross your fingers and hope.
3 Distribution of brochures - This actually works very well, the bad news is it takes work. Some Representatives have circumvented the work by "tossing". I believe this is the lazy way of doing things. How would you feel having to pick up an Avon book that's soaked with water because its rained since it was delivered. Yea I'd be real impressed. Put the brochures in a bag (Avon sells them) and hang them on a door!
4 Target Brochure Drop - This works great if you've not been beat to the punch! Here's how it works - You leave brochures at select locations, at your kids school with teachers, at the court house, the bank, video store.
Here Are Some Ideas We Use!
1 The Photo Magnets - These are actually mini billboards, you can give them to your existing customers - they put them on the fridge and see your name and business several times a day. (think about the Geico Commercial or TV ads during a political election). The more your customers see your add the more likely they are to call you. Instead of giving your existing customers a single magnet give them two - ask them if they would mind passing them on to their friends (you may very well pick up several new customers, you now have been endorsed)! Hang books in your neighborhood for three consecutive campaigns, put a magnet in a bag with the brochure the first campaign then follow it up for another two campaigns. Have an Avon open house at your home provide those that attend a magnet to hang on their fridge.
The list go on and on the idea is simple GET YOUR NAME OUT THERE!
2 Apparel - This is fun, find clothing you like that promotes what you're after (new customers, recruiting) and simply wear it as you go about your day. Going to the mall, the grocery store, getting your hair done etc etc... All you want to do is invite people to contact you - you just smile and say as a matter of fact I do sell Avon -Want a book? Or Sure I sell Avon and you can too! Its not hard you're not even selling you're just inviting people to approach you!/
3 Coffee Mugs, Mouse Pads, Tile Boxes etc. be creative and use your imagination - coffee mug to the teacher, mouse pad to the office worker - gift items to simply say "Thanks I appreciate you"! Be sure to check out the gift shop we have over 400 items to get you started.Business tools
If you want any business at all YOU CAN'T AFFORD NOT TO ADVERTISE!
6 comments:
Darcy,
Very Informative article. I have asked this question before and I do not seem to get a response. Perhaps you could tell me just what 'tossing' is and where is it being done? Are reps literally tossing them out of car windows or what? I hate to seem uninformed....
Thanks.
Tossing... Actually I've been dying for someone to ask me this!
Its just like it sounds - yup, and this only my opion but the people that toss are lazy or don't understand that it cheapens their business. As to whether they do while driving or walking I don't know. We address with our downline, better to put a brochure in a "What's New Bag" with a sample or two and hang them on the door knob - Thats class. Hanging books on a door is lots more work I know because I help my wife( 300 -400). It works but you must be consistent at least for 3-4 campaigns (people want to know your serious).
Thank you D'Arcy. Maybe they envision themselves glorified newspaper carriers? I can tell you it doesn't work for them either. Our newspaper guy set off the fire alarm when he tossed the paper and hit the alarm box on a Sunday morning while I was showering before leaving for Mass. This doesn't count that he hates to take the stairs and tosses my paper up. Sometimes it makes it, sometimes, the man downstairs gets it and sometimes it lands on the roof of the overhang. Exemplary customer service? Far from it.
Thanks for telling me about the "What's New" bag. While the complex we live in doesn't allow door hanging, there are always homes in the neighborhood! I'm off to order bags.....
This is a good blog, but when you write "add" it should really be "ad". :(
Thanks Jennifer for noticing! Fixed.
Great words of advice. Thanks for sharing! I always try to talk my downline into making a contact with people in communities and don't toss those brochures. People may not want them and you can easily find out in a few seconds by walking up to the house. Hanging on the door is great too.
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